Google is countering the rise of realistically created fake images by introducing two new features to its image search, addressing the challenges posed by artificial intelligence tools.
Introducing the “About this image” feature, Google offers users supplementary details about an image, encompassing its initial indexing date, the original location of its appearance, and the various platforms where it has been shared. Google designed this tool to assist users in identifying the original source of an image and providing any debunking evidence that news organizations may have provided.
Google will label every AI-generated image created by its tools as such, and it is collaborating with other platforms and services to ensure that its files also indicate the use of AI. A number of publishers are partnering with Google to flag all AI content that appears in search results, including Midjourney and Shutterstock.
Online image authenticity has become a pressing issue in the AI age, and several startups are working on tools to verify and authenticate images. If the industry supports them, the new features that Google will roll out throughout the year could have a significant impact on the industry, despite not being as technologically advanced. If the industry supports them, the new features that Google will roll out throughout the year could have a significant impact on the industry, despite not being as technologically advanced.