A portable gaming PC that resembles a Steam Deck called the ROG Ally from Asus is genuine. But you’d be excused for not knowing that because of the confusing and inaccurate messaging regarding the device, which naturally encompassed April Fool’s Day. Please don’t imitate Asus’ example the next year, businesses: take note.
On April 1st at midnight, a statement “revealing” the handheld was what initially caused the uncertainty. When someone got locked in their house & joyfully remembered they had the Ally inside their jacket pocket, the video had a little sarcastic feel. The video ended with someone utilizing the Ally on a roller coaster with a go-kart, and the statement “You’ll never need to stop gaming again” seemed like an April Fool joke.
The Ally genuinely seemed like a nice product, so even though it felt like typical April Fools’ fodder, it hurt. The fact that Asus claimed to have worked with AMD to “custom-make the quickest AMD APU yet” for the gadget, thus implying that it may be stronger than the Steam Deck, was perhaps the most fascinating fact. The Ally, however, was only something to fantasize about because we weren’t really able to figure out if this was a practical joke for April 1.
The YouTube channels Dave2D & Linus Tech Tips subsequently uploaded hands-on videos with the device two whole days after Asus certified the item was not an April Fool’s joke. Some specifications, like a 1080p display, compatibility for 120Hz refresh interest rates, and Asus’ assertion that the gadget offers twice the gaming experience of the Steam Deck, may be deduced from those YouTube channels. Despite the fact that the company has not yet disclosed pricing, it appears to be a truly promising product.
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The Release of the Ally is the Latest Instance of Businesses Failing to Remember the Purpose of April Fools’ Day
Whatever the final specifications, It was more of a day for silly jokes when I was a kid, and for a brief period of time, even computer businesses especially Google were engaging in a reasonable amount of joy or announcing products like Gmail.
However, it can now be so difficult to determine when a joke is genuinely a joke that it is simply becoming tiresome. Do you recall the time Volkswagen made up the moniker “Volkswagen”? Even if Asus’ ROG Ally isn’t quite as bad, it’s nonetheless disappointing that the business teased a supposedly amazing product as a joke for days rather than immediately disclosing that it was real. It’s time for businesses to consider completely ignoring April Fool’s Day. Even Google has backed off its April Fool’s Day jokes, removing a “mic drop” joke from Gmail & scrapping all plans for the years 2020 and 2021.
The ROG Ally is genuine, though, so Asus is under pressure to match the quality of Return to Monkey Island, last year’s best “announced on April Fools’ Day” hoax.