There is no doubt that Apple is one of the largest companies in the world especially when it comes to market capitalization. On the other hand, Apple is very secretive about the products that they launch in the market and therefore it happens naturally that there is lot of buzz in the market about the products that Apple launches at various events. The kind of status that Apple enjoys in the global technology market is something that attracts millions of people around the world to see what they have to offer. Apart from that Steve Jobs who have been the guiding force behind Apple’s success is something that charms people in the United States and also across the world.
Apple without Steve Jobs
However, things have changed today and the absence of Steve Jobs as the guiding force is strongly felt in the technology market. Some of the revenue and profit and even technological innovations that Apple enjoyed were something that was being worked on when Steve Jobs was alive and the new CEO Timothy Cook has tried to execute it in some better way. The idea of coming up with their own mapping software was something that Steve Jobs envisioned when he was alive and Apple has been working on it to make sure it becomes a reality. Apple today has tried to introduce the new mapping software and the new iOS 6 that has the ability to compete with the best software that Google can produce. However, Apple has failed to explain what they are trying to bring up in the market and how they are going to use the same technologies in the future. Unfortunately, Apple could be working on the wishes of Steve Jobs but they have become victims of allegations that Apple and eBook producers are trying to control price of eBooks in the market.
Puzzle between Google and Apple
Some experts believe that Google and Apple both started off as close allies but with time they became fierce competitors and now Google has rushed ahead with better mapping software which must have affected the decisions of Steve Jobs to build their own mapping software. Some technology experts believe that Apple is trying to come up with tying arrangement that would force buyers to also buy the mapping software when they buy iPhone 5. This will allow them to handle the purchases and control the market in a better way since buyers of iPhone 5 will have to make use of mapping software that they recommend. However, similar cases have been registered before and top technology firms like Microsoft have already been into legal war for it.
Tim Cook Review
In the last few weeks, Tim Cook has gone ahead and apologized diplomatically about the errors that Apple has made with maps. However, it is believed that Steve Jobs would have never done because he was sure about his ideas and innovations. Tim Cook also requested many iPhone users to use Google maps and that is something that can be a potential danger for Apple that is way out of sight at the moment. Many experts claim that tying up inferior products with better ones won’t work and it can push Apple customers to go for Android based products that already has 68% share in the world market.